1. Who We Are
Easy Road Recovery is a professional vehicle recovery and breakdown assistance company operating across Birmingham and the West Midlands. We are committed to protecting your privacy and handling your personal data responsibly.
If you have any questions about this Privacy Policy, please contact us at:
- Email: info@easyroadrecovery.co.uk
- Phone: 0333 772 4098
- Address: Birmingham, West Midlands, UK
2. What Information We Collect
We may collect the following types of personal information:
- Contact Information: Your name, phone number, email address and location when you contact us or submit a form.
- Vehicle Information: Details about your vehicle including make, model, registration number and breakdown location.
- Payment Information: Payment details when you pay for our services. We do not store card details — payments are processed securely.
- Usage Data: Information about how you use our website, including IP address, browser type, pages visited and time spent.
- Cookie Data: Data collected through cookies and similar tracking technologies.
3. How We Use Your Information
We use the information we collect to:
- Provide and manage our breakdown recovery and roadside assistance services
- Respond to your enquiries and service requests
- Process payments for our services
- Send you service-related communications and updates
- Improve our website, services and customer experience
- Comply with legal obligations
- Send marketing communications where you have given consent
4. Legal Basis for Processing
We process your personal data on the following legal grounds:
- Contract: To fulfil a service request you have made or to take steps prior to providing a service.
- Legitimate Interests: To operate and improve our business and services.
- Consent: Where you have given us clear consent to process your data for a specific purpose, such as marketing.
- Legal Obligation: Where we need to comply with a legal or regulatory requirement.
5. How We Share Your Information
We do not sell your personal information to third parties. We may share your data with:
- Service Providers: Trusted third-party providers who assist us in operating our business, such as payment processors and IT service providers.
- Recovery Partners: In some cases, we may share your information with partner recovery operators to fulfil your service request.
- Legal Authorities: Where required by law, court order or regulatory authority.
6. Cookies
Our website uses cookies to enhance your browsing experience. Cookies are small text files placed on your device when you visit our website. We use:
- Essential Cookies: Required for the website to function properly.
- Analytics Cookies: To understand how visitors use our website (e.g. Google Analytics).
- Marketing Cookies: To deliver relevant advertisements (e.g. Google Ads, Meta Pixel).
You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website.
7. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with our legal obligations. Typically:
- Customer records are retained for up to 7 years for accounting and legal purposes.
- Marketing preferences are retained until you withdraw consent.
- Website analytics data is retained for up to 26 months.
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request that we correct any inaccurate or incomplete data.
- Right to Erasure: Request that we delete your personal data in certain circumstances.
- Right to Restrict Processing: Request that we limit how we use your data.
- Right to Data Portability: Request a copy of your data in a machine-readable format.
- Right to Object: Object to our processing of your data for marketing purposes.
To exercise any of these rights, please contact us at info@easyroadrecovery.co.uk.
9. Data Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your information against unauthorised access, loss, destruction or alteration. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before providing any personal information.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us: